The brand, named Perfect, is a special brand, that is intended for teenagers, but is supposed to have a high-end look and feel, in order to relay the professionalism and the expertise of the company. For me, it was a challenge I had to pass succesfuly. The young audience took me to cheeper looking designs. In order to overcome my first instincs, I deepened my research and drew inspiration from appropriate brands.
Eventually, I think I have reached a satisfactory result (or maybe I will let you be the judge of that).
The relatively serious blue, together with the prominent and trendy turquoise – created a serious language on the one hand, but also young on the other.
The selection of images and fonts, of course, also contributed to the formulation of language that would speak to a young audience.